Highlighting Experiential Learning at BJU Through Video

At Bob Jones University, experience is essential. Through internships, study abroad opportunities, and other valuable educational experiences, BJU offers a one-of-a-kind college journey for its students by fusing faith and professional development together. To emphasize this unique aspect – the distinctive element that makes BJU a top-performing Christian university for experiential learning – the school approached the Infinity team for an exciting, collaborative video project.

The goal? Capture the benefits of BJU’s comprehensive experiential learning approach in a single video, showcasing how students can go beyond the classroom and accomplish things that matter early in their education.

The challenge? Due to the school’s calendar and the needs of the broader campaign, the video would need to be completed within a tight window – from start to finish, the entire project needed to be completed in fewer than two weeks. With our objectives clear, we jumped into the process with BJU’s talented internal team alongside us.

Right from the start, the BJU video shoot had a lot of moving parts to account for and sub-goals to accomplish. We wanted to capture the real experiences of students on campus, both in large group activities and smaller sessions. We also strived to highlight the benefits of experiential learning through a widespread selection of topics, ranging from ceramics to orchestra.

That meant we needed to scout locations, create a shot list, identify talent, and much more – and finally, film the video! It was a lot to accomplish in a short of time, and we were grateful to BJU’s staff as they lent their invaluable support. With their partnership, we quickly received approval for excellent shooting locations, found the right talent, and were ready to be on-site to shoot over a dozen individual scenes (complete with B-roll footage) in a matter of days.

Once all the right pieces were in place, the shoot went smoothly. Our team used their expertise in video collaboration and creation, post-production, and project management to craft an engaging and emotionally compelling media piece in time for the application season.

This project was an exceptional success. The finished product told a bold new story about BJU that gave prospective students and their families new insights into what the university was about and what benefits it offered through experiential learning, establishing the value of experience alongside academic studies in college. It now serves Bob Jones University on the school’s website homepage and elsewhere.

The BJU video project was also a success in terms of a video-related collaborative effort. BJU team members were exceptional partners throughout the process, and it was only thanks to their help that we were able to take this idea from concept to execution in less than two weeks. Ultimately, the case is a sterling example of what’s possible when you bring the best people together to tackle a shared goal.