Below are our suggestions on some light summer reading to boost your industry knowledge and offer some inspiration. Dig in!
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek—Sinek is best known for the, somewhat controversial and viral video on Millenials in the Workplace. The book also stems from the third most watched TED Talk of all time Start With Why. If you’re looking for inspiration in business, with your customers, and in your own professional development, this is your book. Sinek asks the question you’re afraid to ask… “But why?” The best way to approach client meetings and when taking a deep dive into analytics and metrics. Anticipate those questions from your clients.
Leading with Soul: An Uncommon Journey of Spirit by Lee G. Bolman and Terrence E. Deal—This bestseller pushes you to look inside yourself and decipher how your personal path can lead to great leadership. This book is for everyone, from new professionals in a leadership role to seasoned professionals looking to deepen their connection as a leader. This book pushes you to go beyond the “work” and instead give meaning to work, create bonds and rekindle passion, all of which makes for a much more harmonious work environment and ultimately a meaningful career.
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki—Have you ever read a book cover to cover and thought, “well, what do I do now?” This is not one of those books. One of the bestselling business authors of the decade, Guy Kawasaki, offers concrete next steps. Everything from giving stellar presentations to how you can use social media both for your business and your personal brand, as well as learning to take really good ideas and running with them passionately to improve your business.
Invisible Influence by Jonah Berger—Berger takes you through what we as marketers are striving to master: What influences the customer to buy our product? Well, influencers. Who are these influencers? Friends, family, colleagues, etc. But in the age of social and digital media, these influencers are more robust than you think. Youtubers, Instagrammers, bloggers; they are now influencing the way your customers buy your product. So, are you tapping into that level of marketing? Berger explains why you should and gives solid examples of how it has changed the way brands of all sizes sell more.
Extraordinary Influence: How Great Leaders Bring Out the Best in Others by Dr. Tim Irwin—Your team reflects you as a leader. As leaders, it is our job to keep our team inspired, happy, and motivated. Irwin reflects on how traditional criticism has always been our first response to an employee who is underperforming. It’s important to ask yourself, “why are they underperforming?” Do they lack passion? Are they in a rut? Strategically influencing your employees can be done, and Dr. Tim Irwin shows you how with concrete methods and examples.
The Thank You Economy by Gary Vaynerchuk—We saved the best for last. Vaynerchuk is truly #LifeGoals for us. His no-nonsense attitude towards business and “tell it like it is” mentality truly pushes you out of your comfort zone. His first book “Crush It” was just the beginning (another great read). This book takes you through his failures and successes in the marketing industry. He openly admits what can build and what can destroy your business. We live in an economy where consumers have more of a voice. Social media, product reviews, blogs…it’s all there. You can either choose to ignore it or get involved in the conversation. This will teach you just that.
We hope this has encouraged you to check out not only these books, but others industry related as well. Be inspired and get motivated to take your business to the next level. Also, our libraries are special. Visit your local library and check out these books; your librarian will thank you for it. Plus, who doesn’t love free books?
(Just return them in a timely fashion).