In Q1 2022, Infinity was charged with making improvements on a B2B client’s YouTube page. The goal was to draft best practices for video descriptions, titles, and keywords to drive relevant viewers and new subscribers.
Infinity’s SEO team performed keyword research and optimized descriptions and titles of the videos based on trends in search and popular web traffic keywords.
The team also set standards and best practices including:
Metric reporting saw an increase roughly 2-3 weeks after we completed implementations.
From April 14-May 11, their YouTube channel received:
Of the total 9.9K impressions over the time period: