Window World of the Tri-Cities has been a successful franchise for many years, but saw 2021 as an opportunity to revisit and refresh their marketing strategy and creative assets. The franchise wanted to generate quality leads, maintain strong brand awareness, while also elevating and localizing creative assets. The goal of the shift in strategy was to maintain or exceed revenue from 2020.
Infinity developed a full-funnel, integrated media campaign starting on 2/1 focused on driving leads and increasing awareness utilizing a mix of traditional and digital tactics as well as leveraging rich, localized content to amplify messaging and increase conversions.
Infinity’s campaign launched on 2/1, and through the first half of 2021, sales revenue is up by nearly 60% and lead volume is up by nearly 20% compared to the same time in 2020.
We began our partnership with Infinity in 2021 and they have become a true extension of our team, integrating traditional media with targeted digital ads resulting in more leads and higher revenue than we have seen in years.
-Bobby Pollard, Owner Window World of the Tri-Cities