Window World of the Tri-Cities Integrated Marketing Campaign

Client

Window World

Category

Media

The Situation


Window World of the Tri-Cities has been a successful franchise for many years but saw an opportunity to revisit and refresh its marketing strategy and creative assets. The franchise wanted to generate quality leads and maintain strong brand awareness while also elevating and localizing creative assets. The goal of the shift in strategy was to maintain or exceed revenue year over year.

The Solution


Infinity developed a full-funnel, integrated media campaign starting focused on driving leads and increasing awareness utilizing a mix of traditional and digital tactics as well as leveraging rich, localized content to amplify messaging and increase conversions.

Traditional Media

  • Broadcast TV
  • DJ Influencers (Radio)
  • OOH (Billboards)

 

Digital Media

  • CTV (Connected TV)
  • Paid Search
  • Paid Social Media
  • YouTube
  • PreRoll
  • Display
  • Organic Social Media

The Results


Infinity’s campaign launched, and through the first 6 months of our partnership, sales revenue increased by more than 52%, and in-home appointments were up 21% compared to the previous year.

 

We began our partnership with Infinity in 2021, and they have become a true extension of our team, integrating traditional media with targeted digital ads, resulting in more leads and higher revenue than we have seen in years.

-Bobby Pollard, Owner Window World of the Tri-Cities

 

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