Tindall’s website was not reflecting one of the company’s primary focuses — constant innovation. As one of North America’s largest precast concrete manufacturers, it was important that Tindall had a website that supported their status as an industry leader, and that meant creating a website that was as innovative and contemporary as the company itself.
After considerable competitor research and an in-depth web audit, Infinity Marketing recommended a complete rebuild of the Tindall website. Since the current site was built on a proprietary system, it left little room for changes and updates without unnecessary time and cost, and that made adding video or new functionality a serious challenge. The existing website also had over 200 pages and the navigation was not intuitive or functional.
After careful planning, our team got to work creating a modern, innovative website with a greater user experience, better navigation, stronger content hierarchy, video assets, and loads of interesting functionality. By reorganizing and simplifying the navigation, reducing the total page count from 200 to 54, and taking a fresh look at page structure and content layout, we were able to greatly improve users’ abilities to quickly find the information they needed. We also incorporated links throughout each page to push users deeper into the site and added calls-to-action at the bottom of every page to encourage users to get in touch with Tindall.
These updates, in coordination with a robust launch campaign, increased the average time viewers spent on the new site by 25%. Within the first few months of the website’s launch, Tindall saw an increase of over 2,000 total users. This project won a MarCom Gold Award and a W3 Silver Award.