Headquartered in Spartanburg, South Carolina, Tindall is one of the largest precast concrete manufacturers in North America. With five production facilities covering the Mid-Atlantic, Southeastern, and South-Central United States, the company wanted to utilize public relations to showcase its projects, employees, and overall accomplishments. This would involve sharing its news with regional and industry-specific publications, thereby maintaining a positive presence within the precast concrete industry.
Infinity Marketing developed a tactical public relations strategy to help Tindall grow its presence both nationally and within their local manufacturing markets. This strategy would allow the company to share its unique stories with key audiences. Our team targeted newsworthy projects and company announcements, strategically positioning the public relations content through traditional earned media tactics.
We developed key media contact lists for each Tindall division based on location and industry. Since our team had previously established relationships with regional reporters, we included their publications as well. Topics ranged from high-scale projects to divisional philanthropic activities, and each release was strategically distributed to maximize earned public relations media pickup. The total number of unique potential readers for just one quarter in 2018 totaled over 117,000 with more than 520 public relations pickups nationwide.
This strategy identified the ideal audience for Tindall’s company announcements while measuring the topic impressions among the targeted audiences. From carefully curated content to enhanced media contacts, Tindall’s public relations strategy was built for success.