In 2021, Window World Rio Grande Valley, an exterior home remodeler in South Texas, had a simple goal: Increase organic traffic to their website and drive more business. To make it happen, they retained SEO services from Infinity Marketing in Greenville, SC. Infinity’s SEO team developed a comprehensive on-page and off-page SEO strategy to improve their organic search visibility, help them track leads, and inspire site visitors to click the button to request a quote.
After gaining an understanding of Window World Rio Grande Valley’s annual goals for their website, our SEO team started the process of boosting non-branded organic search visibility by researching, identifying, and optimizing the client’s website for non-branded keywords. We also conducted an SEO audit, to review meta descriptions, title tags, H1 headers, and other on-page SEO elements.
The next step of our SEO strategy was to increase keyword visibility across the site by conducting product line research and identifying keyword opportunities for on-page SEO. We also set up tracking capabilities to help Window World Rio Grande Valley follow organic leads and boost their conversion rate.
We then identified geo-targeted keywords for the region and searched for opportunities to optimize on-page SEO elements according to trending topics and terms. In addition, as a part of our off-page SEO services, we conducted NAP citation research to locate inconsistencies and supported with resolving these inconsistencies. Finally, we performed a backlink audit, and to assist with technical SEO, we conducted an audit for the Google Page Experience update.
Our comprehensive on-page and off-page SEO services for Window World Rio Grande Valley helped the team achieve their 2021 goals. Google web search organic impressions increased by 250% compared to the previous six months, and organic traffic sessions rose 70%. Most importantly, by May of 2021, our SEO strategy helped boost conversions by 325%.