Award of Merit | The 2021 SCPRSA Awards
Quext, an innovative tech company for apartments, started in 2017 to focus on designing intuitive, easy-to-install, and powerful technologies that help build safer, happier communities. In 2020, they approached Infinity Marketing to rebuild the website. Quext is unique within their space and their website needed to reflect that by highlighting the approachable, modern voice and brand identity that separates them from similar companies in the multifamily property technology industry. Infinity Marketing’s goal was to elevate the brand and find ways to represent their core products to their various target segments, ultimately driving qualified leads.
Design-forward website. Thoughtful UX. Strategic SEO plan. Approachable copy. The website launched September 2020 with these key elements working together to present the Quext brand. Since the launch, we continue to review the website data and use those insights to refine the website and SEO strategy. We have seen over 3,200 new users, over 10,000 pageviews, and nearly 5,000 sessions acquired from organic search. Average time on page for organic search users has risen to 00:02:46 with an average of 2.1 pages viewed per session. Our keyword strategy is proving successful with a +315% growth over the past six months, and our integrated SEO approach has also assisted in the acquisition of backlinks and referring domains, with +345% growth in backlink acquisition and +160% growth in number of referring domains over the past six months.
“Infinity is highly engaged, diligent with research and recommendations, and delivers quality returns for our acquisition spend. Whether it’s advanced budget planning, media buying, digital strategy, website development, or creative services, I have full confidence in the business partners I have with Infinity.”
— John McNelly, Chief Marketing Officer