In the course of working on media campaigns for Jervey Eye Group — a well-established medical group with four locations in Upstate, South Carolina — the Infinity team noticed that mobile traffic to their website was not converting. After running a User Experience (UX) exercise, the team concluded that mobile users weren’t scheduling appointments once on the site. This meant tracking capabilities needed attention. A “facelift” to their website was recommended to better represent their brand.
Infinity’s web, creative, and SEO teams worked on the site architecture, making sure search engines could easily crawl the site and users could find the site organically. To build a better inventory of imagery, our creative team shot photography and videography to be used both on the website and in paid media creative that showcased patient/physician relationships, state-of-the-art technology, and Jervey’s extensive retail collection of frames and contacts.
Comparing the Jervey Eye Group website performance from the year before the site “facelift” to the year after, we saw: