Katy Showalter, the owner of two Window World Franchises–Window World of Mason City and Window World of Mankato–had worked with other agencies in the past who handled some of her marketing efforts, but she still had to manage some aspects herself. She saw 2021 as an opportunity to find an agency partner who would be able to handle all her marketing so that could focus on running her stores. The goal she set for 2021 was to increase sales revenue between her two stores by more than 25%.
Infinity developed a full-funnel, integrated marketing recommendation focused on driving quality leads and increasing brand awareness. The campaigns utilized rich, localized content across traditional and digital tactics to fill all stages of the sales funnel.
Infinity’s campaigns launched in February of 2021 and over the course of the year lead volume increased by 20%, total units sold increased by 37%, and sales revenue increased by 53% when compared to 2020 between the two franchises.