In 2022, Window World of Athens, an exterior remodeler in Northeast Georgia, was looking to increase the value of their website content by improving their SEO ranking for important keywords. To achieve this goal, they enlisted the help of the SEO and content teams of Infinity Marketing in Greenville, SC. Infinity’s team proposed a strategy inclusive of SEO and content to improve keyword rankings on individual pages and the website as a whole.

Infinity’s SEO team did a deep dive each quarter to find specific keywords that had high search volume in the Athens, GA market but had not ranked well for Window World of Athens. After the SEO team developed this keyword list and narrowed the topics, Infinity’s content team used this information to develop localized blogs that addressed those specific search queries.

As the localized blogs were published, Window World of Athens’ blog pages and website saw a significant lift in keyword rankings.

• Blog Pages Keyword Rankings (https://www.windowworldathens.com/blog)
  • February to August: Keywords in the top 100 increased from 46 to 638
  • February to August: Keywords in the top 20​ increased from 2 to 98
  • February to August: Keywords in the top 10​ increased from 0 to 7

• Entire Domain Keyword Rankings (https://www.windowworldathens.com/)
  • January to August: Keywords in the top 100 increased from 421 to 982
  • January to August: Keywords in the top 20​ increased from 26 to 123
  • January to August: Keywords in the top 10​ increased from 13 to 21

• Blog Pages Page Views (https://www.windowworldathens.com/blog)
  • Year to date, pageviews for blog pages have increased 116% year over year, and unique pageviews have increased 34%
  • Year to date, pageviews for the blog pages from organic search have increased by 159%, and unique pageviews have increased by 107.5%