Fatz Southern Kitchen (formerly FATZ Cafe), a casual dining restaurant chain with locations throughout the Southeast, needed help developing a strategy for driving local customers into each restaurant.
We developed a strategy that incorporated both SEO and paid search to meet their needs. The paid search campaign focused on geo-targeting a radius around each restaurant to ensure locals were the only ones to see the paid search ads. Simultaneously, two SEO efforts were devised — one focusing on delivering a cohesive branding image across all 45 Google+ My Business location pages for each restaurant, and another dedicated to enhancing SEO attributes on a selected website page.
Within six months of launching, the SEM campaign drove over 10,000 highly targeted potential customers to various Fatz website landing pages. The enhanced Google+ My Business pages proved to be an effective location for demonstrating the Fatz brand through powerful imagery and showcasing customer reviews.
The selected Fatz website page also helped increase visibility for potential customers who were aware of the Fatz brand but were searching for restaurants near them. Extensive SEO keyword research provided the target market keywords, and our team implemented images to better position the selected page in the major search engines. Monitoring keyword ranks over a five-month period revealed strong keyword rank increases, and there were multiple examples of significant increases in rankings stemming from these optimizations. The long-term nature of implementing on-page SEO indicated that further rank increases would continue.