With nearly 90 years of financial expertise, Countybank wanted a fun, modern way to showcase their wide range of products and services, including commercial banking, insurance coverage, trust services, and more. They brought in Infinity Marketing to develop a clear, concise way to build awareness for their surprisingly diverse offerings.
Our team created five 30-second animated videos profiling the company’s key service lines. After researching each service line, custom icons and imagery were created for the videos by our in-house team. The icons were so well received that their use was expanded to the Countybank website, print materials, and on-site displays. The digital videos were shared across all digital platforms, including the website and social media outlets. We were able to create an efficient video solution that established a compelling brand story, providing a roadmap for the evolving brand look and tone.