As COVID-19 began to impact businesses in 2020, the need for financial support increased significantly as over 30 million small businesses in the U.S. needed support to make it through the pandemic.
As a local community bank based out of Greenwood, South Carolina with locations in Greenville, Anderson, Greer, and Simpsonville, Countybank took an aggressive approach to helping their customers access Paycheck Protection Program (PPP) funds to keep their businesses going in the face of this economic disruption.
Infinity provided support to Countybank in telling this important branding story by developing an integrated campaign that leveraged Countybank’s unique response to help businesses gain access to PPP loan funding.
The overall goal of the campaign was to create immediate awareness of Countybank’s efforts to help small businesses with the PPP by leveraging their unique response to affect long-term positive perception among commercial and retail banking prospects.
Upon reading a few of the passionate stories told by the customers, we believed these stories expressed powerful reasons why others might consider switching to Countybank and should be the core of the campaign.
The short-term established objective was to increase web traffic. Tactics from the campaign included:
The campaign launched in June 2020 and concluded at the end of October.