BLM Technologies, a total technology solutions provider based out of Plymouth, Minnesota, had been expanding their industry expertise for more than four decades. By 2018, their spectrum of technology services included digital signage and AV solutions, IT outsourcing, hardware sales, repair and maintenance plans, vendor management, and much more. To bolster the credibility of their industry knowledge in a wide variety of categories, they sought to create a content-rich blog and a collection of white papers.
However, creating and managing that amount of content was too time-consuming for their in-house team. To ensure that enough content was being created to reach the right audience and deliver their knowledge in a powerful way, they entrusted Infinity Marketing with the creation of their blog content and white papers, also enlisting Infinity’s team to redesign their existing white papers to enhance their brand.
BLM Technologies offers a wide range of technology solutions, giving them insight and expertise in an abundance of industries, products, and service lines. To ensure that this wide breadth of expertise was highlighted, and to boost traffic to their website, Infinity developed a robust content strategy that included four blogs per month. In addition, a regular schedule of white papers was established for the year.
After improving the consistency of content and organization within the blogs, and with the help of boosted social media posts, BLM Technologies saw growth in total pageviews, signifying that more content was being reviewed by unique users. BLM also noted an increase in website traffic derived from the blog pages.