It’s 2022, and you’re still deciding on whether or not your brand should be on TikTok. Let us help push you over the edge. Here are a few reasons why you need to be on TikTok, like yesterday…
TikTok is the fastest growing social media app in the world. With Gen Z taking the lead as the platform’s largest demographic, TikTok has still seen an increase in users between the ages of 40—50 creating content and frequenting the app more and more. With these numbers in mind and considering social media influences 71% of consumer buying decisions, you should be taking notes. Millennials and Gen Z in the U.S. are utilizing their mobile entertainment on social media as their number one source of information, education, and awareness.
The platform is a completely different layout than the rest of social media apps — a fully immersive vertical video experience providing a variety of full-screen short-form video content, facilitating the trend of video consumption around the world. With TikTok, you can develop short-form videos by shooting, adjusting clips, customizing audio, applying effects, and enhancing with filters all within the app. The creativity is endless with this platform.
TikTok Ads Manager offers easy-to-use tools to create and manage ads on TikTok. It only takes a few minutes to set up, and you don’t have to be an expert to get started. This allows you to target the direct audience you’re looking for and monitor how those ads are performing all in house. Learn more on TikTok For Business. There are also a variety of ad types your business can use. Ad types such as brand takeovers, native ads, sponsored hashtag challenges, and branded lenses. The ad options for your business are full of possibilities.
Ready to start your TikTok journey, but don’t want to do it alone? Contact our team of social media experts today for support!