There are an overwhelming number of social media platforms available to marketers today, and the channels you utilize can play a major role in your brand’s social media marketing success. Considerations like your industry, audience, and service can all impact the network you publish content on. A nationwide manufacturing company will likely utilize different social media platforms than a local restaurant. How do you know what’s best for your brand? Don’t worry because we have everything you need to know right here.
The old, tried-and-true social media platform with over two billion monthly users. This places Facebook at the top of the social media food chain. To some brands, this might seem like an overwhelming number and too broad of an audience, but when utilizing the proper in-house tools, you’ll find endless collections of tight-knit communities within the channel. This social media platform is a great space to promote behind-the-scenes information, new services or products, and drive users to your site, all while building a loyal online community.
This booming social media platform has over one billion monthly users. This network also has one of the youngest median age, with the majority of users being around 25 years old. This platform has so much to offer and numerous ways to create content and develop a tight-knit community similar to those on Facebook. Instagram offers static posts, carousels, long and short-form videos (known as Reels), stories, and lives. If your brand is targeting young people and you’re not already advertising on this social media channel, don’t walk, run! If you’re interested in diving into the core of the Instagram algorithm, check this out.
Pinterest is thriving with over 450 million monthly users. This is a great space to promote your content, whether selling a product, sharing a DIY project, or distributing an infographic. One of the most popular uses for Pinterest is finding inspiration. The platform flourishes on sharing content that leaves the audience feeling enthused. They want to discover and share new ideas, which indicates that they’re open to exploring a new brand, service, or product. If you’re a B2C brand, then this is a place for you. Statistics show that, over the last year, businesses are utilizing the shopping ads in this platform more than ever before.
Twitter has roughly 350 plus million monthly users. This social media platform has a constant flow of information and live content every second of every day. While it doesn’t match the large audience compared to Facebook, it’s one of the most accessible platforms and great for encouraging brand awareness. Twitter does have a 280 character limit within each tweet, which means that your message needs to be concise, intriguing, and informative. Twitter is a great place for your brand to develop its own voice and speak directly to consumers.
LinkedIn has over 310 million monthly users. When it comes to professionalism, there’s no social media channel that can compare to LinkedIn. This channel works best for B2B brands and professional individuals. This formal space is full of working professionals connecting and sharing updates about their business’s — or their own — successes, expertise, company culture, and more. If your brand’s main goal is to sell a product, this might not be the right platform for you. LinkedIn’s audience responds better to relationship building and connections. This doesn’t mean your B2C brand can’t thrive on LinkedIn, but your content should be focused on connecting with industry-related accounts and/or users and obtaining clients instead of marketing directly to consumers.
Did you know that YouTube is the second most used search engine in the world after Google? With over two billion monthly users, this is a catch-all channel for all types of content. While most views are geared toward comedy and music, this doesn’t mean there’s no room for you to advertise your brand. You should be utilizing product and service reviews, instructional videos, educating your audience on your expertise in your field, and similar kinds of content on YouTube. You can maximize on educating your target market. Once you home in on developing video content for your audience members, it will spill over into google searches encouraging users back over to your channel. Once you’ve created a video, this is a great asset to use across your other social media platforms! You can upload it to Instagram as a short-form Reel, highlighting the main points from the video, and/or upload the entire video to Facebook or LinkedIn.
Yes, your brand can use TikTok. While most may see this platform as a space for a younger generation to participate in trending dances and challenges, you can actually market your brand’s products, services, and expertise. This can be a space for your brand to “let its hair down” and have some fun! Most of the viral videos on TikTok have happened on accident, so just get out there, find your target audience, and start recording. Whether you’re a B2B or B2C, brand this social media platform is something you can utilize and somewhere you can be pushing content.
In conclusion, there are tons of ways and opportunities to advertise your brand on social media. Find your space, create content that speaks true to your brand’s message, and get started today.
If you’re looking for experts to take your brand to the next level on social media, you should give us a call. We have a team that will work diligently to ensure you’re meeting your social media goals and would be more than happy to collaborate with you and your business.