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What Type of Social Influencer Should I Use?

Welcome back, young influencer marketing Padawan (Star Wars reference, FTW)!

During our journey to acquire know-how for your next influencer marketing campaign, we’ve discovered ways to identify the right social media influencer and taken simple steps to managing those influencers once we’ve found them. We’ve also learned why Instagram is a great place to start our search.

Now, let’s take a look at the different types of influencers by audience size and understand the size of voice and budget expectations for each.


While you’re here, check out how this influencer marketing campaign “took flight” and successfully helped our client’s message reach more than 24k social media users!

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