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What Analytics Tools Should You Be Using?

The truth about analytics is that a vast majority of businesses have a hard time managing the relentless amount of data coming their way each day. According to research from InsightSquared and Heinz Marketing, only 41% of marketers are satisfied with the reporting received on a regular basis from current partners. That shows that there’s significant room for growth when it comes to data management and being able to articulate actionable insights and showcase data visually.

In addition to the tools shared previously, we wanted to highlight a few more that can be leveraged to help reenergize analytics and reporting for your business.

1. Open Web Analytics

Open Web Analytics is an open source web analytics program that can be used to track and analyze the way people are currently using your websites and applications. It provides developers easy ways to add in web analytics components and helps to provide tracking resources for sites built on popular frameworks like WordPress.

2. Moz Keyword Explorer

Moz Keyword Explorer is a keyword research tool that helps streamline the entire keyword research process — from discovering ideas for keywords to using them to collect data. This tool can also be used to prioritize which ones to target based on hard numbers.

Moz Keyword Explorer will provide suggestions of up to 1,000 relevant terms, which are ranked by overall volume. You can use this tool for free, but there is a limit to the data returned. If you plan to use this tool for more robust searches and keyword planning, you can become a Moz Pro member.

3. Google Search Console

Google Search Console — previously called Google Webmaster Tools — is Google’s primary insights tool. It helps marketers optimize website pages by providing access to search analytics reports, error alerts, and queries. You can connect Google Analytics pages with Google Search Console pages in order to access a comprehensive view of total site performance.

This helps tremendously from an SEO perspective because it allows you to see how often your site shows up across Google search results and how many clicks and impressions came from those searches. It even allows for comparison against other search results by device type — a total game changer.

What tools do you currently use that have changed the way you report, analyze, and make critical data-driven decisions?

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