Nowadays, influencer marketing is huge. It seems like everywhere you look, there’s an influencer promoting one (or more) of their favorite products or services. So, where can you find the best influencers to promote YOUR product or service? Instagram is a great place to start for several reasons! Here are our top five:
With more than one billion active users worldwide, one thing is clear — Instagram rocks. So, it should come as no surprise that the ‘Gram also consistently ranks as one of the top social channels for influencer marketing.
In fact, 89% of marketers say that Instagram is one of the most important channels for their influencer campaigns, and nearly 90% of all influencer campaigns include Instagram as part of their strategy.
Plus, influencers themselves love Instagram. It’s great for building relationships, engaging with their audiences, and building communities. In other words, it’s a win-win channel for influencer campaign success.
One of the toughest things about creating a great influencer campaign is finding the perfect influencer to promote your product or service. For brands that don’t utilize third-party influencer management tools, or for businesses that simply can’t afford them, this can be a serious roadblock for their campaigns.
Luckily, Instagram has built-in ways to find influencers on your own! Start by looking for the geo-tags, hashtags, and mentions of locations in and around your desired topic, region, or city. If it’s an Instagram-worthy location, chances are you’ll find influencers that have visited (and tagged) content there.
Instagram is all about the aesthetic. Finding influencers who are known for striking photography can help enhance your brand by association while promoting your message at the same time.
Plus, Instagram offers a ton of ways for influencers to share content, draw attention, and inspire engagement. Photos can be shared as a single image or as a slider of up to 10 images for maximum impact. Videos can be used for posts, stories, live content, and even Instagram Reels. Ensuring your influencers are using a solid mix of visual content types can help increase engagement, reach, and impressions for your campaign.
Ensuring proper FTC disclosure compliance is a breeze with Instagram’s Branded Content Tool. This tool not only makes it easy for social audiences to know influencer content is sponsored, but it also gives the sponsoring brands access to content insights and the ability to use influencer content as paid ads to increase message reach and visibility of the larger campaign.
Beyond the normal “like, comment, and share” available on most social media channels, Instagram also features many other ways to engage social audiences and help prove campaign ROI. Instagram users can “save” (bookmark) static Instagram posts, indicating potential future use consideration.
When utilizing Instagram Stories, influencers can also offer users the opportunity to click on links, tap stickers, visit profiles, and swipe up for additional content. Bio link tools, like Linktree, allow influencers to share multiple URLs at the same time for increased website traffic to sponsored blog posts and/or brand websites and landing pages.
So, there you have it! Instagram is definitely a top-tier channel for starting, growing, and amplifying your influencer marketing campaigns. To learn more, check out some of our other blog posts and case studies about influencer marketing below!