For marketers, it’s always cool when a new app launches, but it’s like catching lightning in a bottle when that new app reaches 50 million users in less than 24 hours. That’s exactly what Meta’s new Twitter cloned app Threads has just accomplished. Here’s the run down of things you need to know about Threads.

Threads is a new app from Meta that’s designed for sharing text updates and joining public conversations. It’s a companion app to Instagram, so you can use your existing Instagram account to sign in. If you create a Threads account, you will not be able to delete it without also deleting the Instagram account associated with the Threads account!.

Threads is similar to Twitter in many ways. You can post text updates of up to 500 characters, and you can include links, photos, and videos of up to 5 minutes. You can also follow other users, and your posts will appear in their feeds, but there are no hashtags to discover topics or trends.

Here are some additional points that I would emphasize in considering using the new app for your brand.

• Threads is a great way to share your thoughts and experiences with your close friends and family, so brands engaging on the app need to think about how they will join the community, not sell to the community.
• Threads is currently more positive and friendly than Twitter.
• Threads is a new app, so it’s still growing, but it has a lot of potential.

Trouble Ahead?

Elon Musk has already filed a legal suit against Threads believing the platform has used technology owned by Twitter in building the app. It’ll be hotly contested as Twitter continues to grow and evolve under Musk’s leadership. It probably didn’t help that Mark Zuckerburg tweeted for the first time in a decade with the Spider-man meme showing a clone.

While Threads is at 50m+ users and growing exponentially, Twitter has 436m users and continues to show high engagement for users on the platform so the battle between Threads and Twitter is far from over.

Strategy for using Threads

1. Share exclusive content. Threads is a more intimate platform than other social media platforms, so it’s a great place to share exclusive content with your followers. This could include behind-the-scenes content, sneak peeks at new products, or even just personal updates that you wouldn’t share on other platforms. It is key to engage, be uplifting, and provide access to the brand as a person.

2. Run contests and giveaways. Contests and giveaways are a great way to generate excitement and engagement on Threads. You can offer exclusive prizes, such as merchandise, gift cards, or even tickets to events. This is a great way to attract new followers and get them excited about your brand.

3. Collaborate with influencers. Collaborating with influencers is a great way to reach new audiences on Threads. Find influencers who have a following that aligns with your brand and reach out to them about collaborating on a post or story. This is a great way to get your brand in front of a new audience and generate some buzz.

4. Are there ads on Threads? I’m a frayed knot. With no ads on the platform, it’s important to realize when you engage, maybe you shouldn’t Always Be Closing, for now, Always Be Engaging, you’ll fit in much better with the community. Asking questions is key, start a discussion thread, and follow-up with what you started in the discussion.

Threads is a new platform, so it’s still evolving. However, it has the potential to be a great way for brands to reach new audiences. By following these tips, you can use Threads to build a strong following and connect with your target audience.

Related Links:

• You Really Need a Social Media Policy
• How to Monitor and Respond on Social Media
• 5 Tips for Social Media Copywriting

Want to learn more about Threads or schedule a meeting with one of our Social Media Pros? We’d love to connect and learn more about your business.