We’ve all been there: You received terrible service. Whether an airline loses your luggage, or a restaurant server gets your order horribly wrong, you may have “rage reviewed” at some point in your life. The internet age allows us to vent our frustrations for the world to see, and websites like Yelp, Google My Business, and Facebook give us a platform to shout it from the rooftops.
This is a fantastic tool for customers and businesses alike, but no matter how good you are, you can’t please everyone. As many business owners know, there is always someone out there who can find something wrong even when you do everything right. Sometimes a customer may encounter an incredible business on that business’s worst day ever. These entrepreneurs are often puzzled by their low star rating when the vast majority of their clientele leave with a smile on their face.
When confronted with this problem, our team’s two best recommendations are to respond to all reviews – both positive and negative – due to the evidence that shows an overall increase in star rating when this is done. And ask for reviews directly! While responding to reviews is pretty straightforward, many businesses encounter difficulties in acquiring follow-through from happy customers who promise to leave ratings and reviews.
There are many tools that businesses use to request reviews. You’ll often receive a request via email to leave a rating after making a purchase, or you’ll see signs at your favorite restaurants asking you to leave reviews. Those work, but people sometimes don’t check their email for days or get distracted after those helpful reminders.
After discovering how Podium’s tools could help our clients who were trying to increase their star ratings, we entered a partnership with the growing platform. Many similar tools can be found on the market, but Podium has a few key differentiators that make it stand out.
While the platform itself is innovative and helpful, there are a few capabilities within Podium that get our team particularly excited!
We recognize that Podium comes at a cost, but if you’re able to leverage its tools, it is well worth the investment. Not only have those using the app seen increases in reviews, but also in customer engagement. It is a tool that can truly transform a business’s customer service capabilities all in one place. As a Podium Partner, we’ve supported several clients with managing and launching this tool. If you’re interested in a demo, message us using our webchat on this website’s home page.