Are you thinking about an internship and looking for tips to prepare for searching, applying, and interviewing? Then look no further. Here are answers to questions regarding the internship experience at Infinity Marketing as well as tips and tools to use for applying to jobs, writing cover letters, and going in for interviews.

 

I interviewed four people on the Infinity Internship experience:

 

  • Anna Traver, Office Coordinator and leader of Infinity’s Internship Program.
  • Cassie Thompson, Organizational Development Manager
  • Peyton Mills, Graphic Design Intern
  • Laura Mann, Media/Digital Intern

 

Following an Intern Twitter Chat, I developed these questions to showcase valuable knowledge and advice about the ins and outs of internships.

 

Q: Why do an internship? Why devote your whole summer to an internship?

 

C: My internship experience gave me a taste for what I enjoyed while accumulating skills that I could put to use in future positions.

See Laura’s answer here: https://twitter.com/InfinityMktSC/status/1020022830740713472

See Peyton’s answer here: https://twitter.com/InfinityMktSC/status/1020025657890308101

 

Q: What are the benefits of doing an internship? What are the specific benefits of working for Infinity?

 

A: One of the benefits is learning what you like and what you don’t like. At Infinity, we work with you to help find the best fit. Many of our interns have been hired as full-time employees. At one point, we had fourteen employees from our company that were previously interns.

P: There are so many things that I’ve worked on that I don’t think I would have done anywhere else. It doesn’t get boring. I love the fast-paced environment and the ability to mix things up.

C: While all internships give the opportunity to prove what you are capable of, Infinity certainly has a special relationship with our interns. Whether they end in employment here, or an excellent reference for somewhere else, a huge focus of our internships is the relationships that come out of them.

L: I’ve gained real world experience and learned how to use different programs, including Google AdWords. I got the certification and was able to apply it immediately.

 

Q: How will this internship help you for the future?

 

P: I found out that I want to stay in the marketing field. I now know a little bit about a lot of different things.

L: It helps to have something to talk about in interviews, real experience to build upon and a platform to showcase skills.

 

Q: What is the best advice you could give people looking to intern at Infinity?

 

A: Apply and communicate interest.

See Chandler Mansel’s answer at our Infinity Twitter Chat here: https://twitter.com/InfinityMktSC/status/1020033487364132864

 

Q: What are your biggest successes as an Intern? Your biggest challenges?

 

See me, Campbell Sullivan, talk about my favorite project I worked on this summer on our Infinity Twitter Chat here: https://twitter.com/InfinityMktSC/status/1020028288427753474

P: My biggest success was being able to say yes to many projects and take them on. It is great to take a crack at projects that a professional would be doing. My biggest challenge would be learning all the processes. Another challenge is overcoming the fear of making mistakes.

L: My biggest success was getting the Google AdWord certification. My biggest challenge was the learning curve, especially with the specialized language I was working with.

 

Q: What are you looking for when you screen employees?

 

C: First, I talk to the manager to understand what they are looking for. And the way you communicate and describe yourself is very important! If you don’t know and understand yourself, how is the hiring manager going to?

 

Q: What makes a good cover letter?

 

A: How well they are articulated. No typos or punctuation errors. It is an opportunity to sell me on the idea of you, especially if you don’t have a marketing background.

C: Cover letters are incredibly important because they are customized, and they show a more genuine interest in that specific company and job. Cover letters tell specifically why you are a fit for the job and can have a little hint of your personality mixed in. When addressing the letter, do not put ‘Dear sir’ or assume their gender. When in doubt of their name, put ‘Dear Hiring Manager.’

 

Q: What do you look for in a resume? What advice would you give for resumes?

 

A: The first thing that jumps out to me are errors. Besides that, experience. If you do not have work experience in the applied field, keep information relevant by including applicable coursework and involvement. No need to add fluff or soft skills. Take off coursework when experience is more relevant.

C: Use concise language. Make sure you include two methods to contact you. Check to see if your voicemail sounds professional. Clear, concise bullet points are your friend! Don’t just list what you did at each role, but also include specific achievements and accomplishments. What did you bring to each role that someone else might not have?

 

Q: What role does creativity play in writing resumes, cover letters, interviews, if any?

 

C: A cover letter is a chance to show a bit of your creativity and personality. But be very careful! Being too creative can be off-putting to potential employers. Obviously, the industry plays a role here, but your best bet is to stand out via your professionalism, clarity, and attention to detail/instruction.

P: Coming from a creative side, it is important to brand yourself. Make it yours and make it unique. For more creative jobs, step outside the box of simple resume templates. Include past work in a portfolio and link it in your resume or LinkedIn.

 

Q: Time and time again, they tell us college students to “stand out.” How can we still do that and yet remain professional?

 

A: Follow up by writing a thank you card or email for interviews.

C: Professionalism makes you stand out. Be friendly but be yourself. Research the company ahead of time and be prepared to ask specific questions.

P: Everybody has a story. Make your story a part of what makes you stand out.

L: Show your real side and be witty. Be more than a list.

 

Q: Our last question; What is the best advice you can give for an interview?

 

A: Come prepared and bring your resume. If you know what your class schedule will look like, come with a tentative in-office schedule in mind.

C: Google ‘Behavioral Interview Questions’ and practice answering them out loud with a friend. You really need to do it out loud for these examples to be fresh in your mind.

 

This blog was written by our Communications Intern, Campbell Sullivan.