5 Trends to Watch Out For
If there’s one thing about web design and development that is guaranteed, it is going to change. Web designers and developers must continuously adapt to keep pace with user demands and the never-ending advances in new technology. So with that in mind, here are five web design and development trends to keep an eye on.
1. The Power of U
UX, UI, U name it – it’s all about the user. The user experience (UX) of websites and apps will continue to take center stage in design and development as we try to fulfill all the users’ needs. While the user interface (UI) continues to be advanced, including the rise in animations which add vibrancy and interactivity to a site, it takes good design to great design when used correctly.
It’s important to tell a story and keep users engaged, even on a micro level. The tiny animations and interactive elements visitors interact with on the website help keep their attention and can influence how users interact with a device and how loyal they are to your site. A custom experience creates a personal connection that users respond to. So make sure your users are getting a customer experience.
2. Responsive and beyond
Don’t get stuck on mobile. Wearable devices are the next big thing, and that means even more varied and diverse screen sizes for content display. As more and more devices are being connected (think Apple watch and Google Glass), more frameworks are being developed. Minimalism is the rule here. Strip out elements that aren’t needed so your content can fit on any screen and still get the message across.
4. Material design
Material design, a design language developed by Google is the next step in the evolution of the recent flat design trend. Flat design strips away the realism of a design element or image, limiting its look and feel and simplifying it into something that scales well on mobile devices. Material design uses flat design but adds shadow, light, and movement to give depth. Using a layering concept found in image-editing software, material design stacks and removes elements and adds in animations. The result is a more rich and vibrant site experience.
Video has been on the rise over the last several years and will continue to be an important element of web design. In fact, viewers spend 100% more time on web pages that contain video. So why not go bigger? In this case, the bigger, the better. Think cinematic full-screen video. With so many studies showing the positive effect videos have on viewers, and with technology making it easier and easier to consume content via video, why not go for it? Check out Brindisa Tapas Kitchens’ to see big video in action. Hungry? I thought so.