Business owners and decision makers spend a great deal of time creating strategies for reaching new customers and growing their businesses. They can implement paid online ads through Google, remarketing tactics to attract repeat site visitors, or they can promote new products and services on social media platforms, including Facebook, Instagram, LinkedIn, and more.
A tactic that often gets overlooked, but should always be the first step in drafting or upgrading your digital marketing, is SEO (search engine optimization).
SEO is the method used to make your website more visible in search engines. At its basic level, SEO describes the techniques used to ensure your website is the answer to someone’s online search.
SEO is split into two main components — technical and content. Each component is vital to your site’s success. When your site isn’t ranking well, it’s generally because the site wasn’t built utilizing the fundamental SEO tools for each component.
Technical SEO is the toolkit used on the backend of your website to improve your site’s searchability. Technical SEO’s focus is to make the site attractive to search engines by adding in code and instructions to tell them exactly what a web page contains and how the page answers a user’s search query. The basics consist of metadata, a sitemap, and code schema.
Search Engine Journal published an article about schema and rich snippets.
Whether you're ready to start a new project or just want to chat, we'd love to hear from you.
"*" indicates required fields