Infinity developed a budget-friendly social media sweepstakes recommendation to meet the client’s goals of increased brand awareness and consideration for future consumer purchasing. The sweepstakes was hosted on Facebook during a 4-week window in October, with promotional content shared across Facebook, Twitter and Instagram. Two teaser posts were published prior to the 4-week window, increasing excitement around the sweepstakes launch date. Facebook boost posting was utilized on content targeted to users age 25-64 within geographic proximity to Harris Flooring America’s store locations.
The sweepstakes, named “Fix my Frightful Flooring” to align with a Halloween timeframe, encouraged users to upload “frightful” images of their current flooring to a pinned Facebook post on the Harris Flooring America Facebook page. The sweepstakes entry process proved easy for users, was cost-effective for the client, and didn’t require use of any 3rd-party contest platform. A minimal boost post budget of $200 was used throughout the 4-week window, with post boosts ranging from $15 to $30. Halloween-themed content engaged the social audience at high level.