Overall website traffic increased 39% YOY for the month of November, resulting from the combined paid social campaign, organic content strategy and optimizations made to the social properties. Additionally, the session duration on the website grew by 28% during this same timeframe, signifying users were spending time learning more about Marketplace America. In addition to the enhancements made to the existing social properties, a Twitter profile was also recommended and established to support key messaging. All Marketplace America social profiles saw tremendous growth YOY, with Facebook alone seeing a 397% increase in page likes. Combined social strategies and tactics contributed a 1618% increase in socially driven traffic to the company’s website!