Infinity’s solution involved an integrated approach driven primarily through social media. Promotional banners and brochures were designed and distributed to recruiters. Infinity also produced a video showcasing Tindall’s corporate culture. Social media efforts focused on both generating awareness of the intern/co-op experience and announcing Tindall’s attendance at on-campus career fairs. Following the recruitment events, email creative was sent to the prospective students who showed interest in the program.
Though the campaign included all of Tindall’s active social channels (Facebook, LinkedIn, Twitter and Instagram), it was heavily focused on Twitter. Because there were many events at different colleges spread across several states, Infinity developed a plan which included pre-event promotional announcements and live-tweeting combined with the use of strategic hashtags unique to each event.