This customer testimonial demonstrates the power of an integrated SEM and SEO marketing strategy.
- The reviewer searched for “restaurants nearby,” a specifically targeted term in the SEM campaign, and was served a Fatz Southern Kitchen ad.
- The newly updated and local Google+ My Business Page was there with customer reviews and images of current menu items.
The selected Fatz website page helped increase their visibility to potential customers who may not have been aware of the Fatz brand but were searching for restaurants near them. Extensive keyword research provided the target market keywords, while on-page SEO recommendations were implemented that used images to better position the selected Fatz page in the major search engines.
Monitoring keyword ranks over a five-month period revealed strong keyword rank increases. There are multiple examples on the keyword level of significant increases in rankings stemming from these optimizations. The long-term nature of implementing on-page SEO indicates that further rank increases should continue.