Google! It’s a verb. It’s a noun. It’s a way to reach your potentials customers. Your website is your online storefront, but Google ads put you in the best location to attract your key customers. When you use Google ads, the link to your site appears at the top of the search listing, above any organic (non-paid) search.
This is search engine marketing (SEM), but we’ll be focusing on Google Adwords (the Google Ad platform), since Google dominates online search engine searches.
So, if your website already shows up in a google search, why would you need to place ads?
- Top Billing
- A well-executed campaign means that your site will show up above the organic (non-paid) search results. This is because you want customers reading your name first, before they read your competitors. It also makes it the assumed choice for clicking.
- Bigger is Better
- With an AdWords campaign, you can take up more online real-estate. If you add extensions, such as snippets, site links, location, or call, your ad takes up more space and shows more details about your offerings. Who’s going to remember reading a flyer when there’s a huge billboard over it?
- Reach Further
- Maybe when someone searches for your site, they find it. This is excellent, but this also means that this person already knows about you. What about all the new leads or customers you want to reach? Search Engine Marketing campaigns allow you to use keywords to stretch beyond what’s in your website’s metadata and into the potential market. You can target your ads to people’s searches as well as their geography and demographics. Want your hospital’s specialist landing page to reach people who search for “lower back pain specialist” in your city? Done.
- We often hear the term cost-per-click (CPC). This refers to the way Google AdWords charges accounts. You only pay when someone clicks on your ad. No more paying for someone to see it who your ads who doesn’t click your ad! Google matches successful ads with searches to deliver the best results based on your campaign needs, and you only pay when you receive those clicks. This makes the Google Ads marketing tactic one of the most efficient tools for your digital marketing strategy.
If you’re ready to get started with AdWords, think about who you want to reach and where you need to reach them. It’s best to make sure your site has great SEO so the site is ranking as high in the search as possible. This will reduce the number of clicks you pay for, and Google ranks SEO optimized sites higher in their ad space!
In conclusion, make sure you take advantage of cost effective tactic, and don’t miss out on your future customers.
Google Partners: Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts.
Google Adwords Certification: The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.