internship-experience-infinity-marketing

Remote but Not Alone: My Virtual Internship Experience

Anytime you’re on the search for an internship, it can be overwhelming. After all, you’re likely entering a field you know little about, you’re going through multiple interviews, and you’re probably trying to do it all while balancing schoolwork at the same time. No matter who you are, that’s a stressful combination.

The good news is, when you find the right fit for your internship, it makes the entire process so worth it. For me, that fit came in the form of Infinity Marketing. So, here’s what I learned during my very first remote-working internship.

The (Zoom) Interview Process

First things first, the interview. I’d never interviewed for an internship before, let alone at a well-established marketing firm. So, maybe it’s ironic that I was most nervous about trying to figure out how to operate Zoom.

I always imagined an interview taking place with a table between the interviewer and me. We’d get to know each other, I’d answer a few questions (to the best of my ability), and that would be that. It seemed like a simple task for me.

But then it dawned on me. There’s a pandemic going on, and that meant I’d be doing a video interview — and that meant the entire internship itself would be remote. Nervous was an understatement.

Luckily, Zoom is an incredibly useful platform, and learning my way around it took no time at all. I was surprised by how natural it felt to have a conversation and develop relationships between screens. Sure, there was a bit of, “Oh, sorry, you go first,” and, “Hey, you’re actually on mute,” but otherwise, it was a smooth process.

 

Earning My Spot

The fall 2020 semester internship was Infinity’s highest application rate for their program to date, so let’s just say, the pressure was on.

My interview consisted of four leaders from the agency. I was asked about my strengths and my experience with social media marketing. I’d spent almost two years managing local companies’ social accounts as a side hustle, and I believed Infinity was the perfect place to take my passion for marketing to the next level. (Fun fact that they don’t know: I had my heart set on Infinity from the start — so much so that it was the only program I applied to.)

One week later, I got my acceptance email and was overwhelmed with emotion. It truly felt like my future marketing career was heading in the right direction. All that was left was to get in there and get to work.

 

Onboarding and Finding My Groove

In all honesty, onboarding was a little overwhelming. You’re learning new skills, processes, and communication tactics all at once, and doing so in a remote setting had its own set of challenges.

Thankfully, within just a few weeks, I already felt like a valuable part of the agency. Slowly but surely, I learned how everything worked, I was able to take on more projects, and everything started to fall into place.

I can almost guarantee your experience will be the same, especially if you’re working with a team that cares about your success and is willing to help you along the way. At least, that was my experience.

 

My Team

Being a part of a team that supports you and helps you grow can have a massive impact on your overall internship experience.

For me, I had the privilege of joining the social team at Infinity. Gina, Nicole, Thomas, and Shannon are four of the hardest working people I’ve ever met, but they always made time to help me, provide feedback, or congratulate me on my work.

The amount of talent on this team has been inspiring. I really enjoyed observing these four people do what they love AND do it well. It was a real pleasure to be able to learn from them firsthand as mentors.

Shoutout to Gina for being my rock, Nicole for being my helping hand, Thomas for being my go-to guru, and Shannon for being my encourager.

The social team not only gave me the support I needed, but they helped shed light on what the marketing industry is at its core. With lots of training and projects, I’ve learned much more than I ever expected — and my expectations were high.

 

Expectations Vs. Reality

The work I was given was seriously challenging, in the absolute best way possible. I knew going in that Infinity was a fast-paced agency, but my role as an intern was far more involved than I ever thought it would be. I was pushed outside my comfort zone every day, and I loved it.

In my mind, most interns assume they’ll just be shadowing or doing some sort of grunt work, but that wasn’t my experience at all. I was doing real work that really mattered.

Take a quick look at what my internship included below.

What I did during my internship:

 

  • Created an intern campaign
  • Took part in brainstorming sessions
  • Developed a LOT of content for Infinity and clients
  • Shadowed others in each department
  • Wrote multiple blogs
  • Studied industry trends
  • Researched marketing strategies
  • Worked an in-person campaign event
  • Helped create video content
  • And much, much more

Every day was packed with trainings, projects, and opportunities. While some might feel like that’s a lot for an intern to do, that’s actually what I wanted. I wanted to be challenged and pushed to learn new skills. I wanted to gain more real experience and also polish up the skills I had prior to the internship. So, for me, the more the better. Bring it on.

 

Learning My Strengths

One unique opportunity I had at Infinity was getting involved in the Clifton Strengths program. This program really enabled me to find my footing in the agency, and it also taught me how my strengths would play into my future personal and professional life.

The Strengths training is a program that helps people identify their top five strengths (out of a possible 34) and encourages them to focus their efforts where they perform the best. For me, those top five strengths were:

  • Individualization
  • Communication
  • Maximizer
  • Relator
  • Arranger

Learning these strengths helped me understand how I work, how I interact with others, and how I process information best.

Digging into my strengths, and those of my coworkers, really showed me that there’s no such thing as a one-man team. Relying on these strengths is one of the things that keeps all the moving pieces at Infinity flowing smoothly.

This program also helped me realize (for the first time) that it’s not only okay, but actually encouraged, to ask for help. Leveraging others’ skill sets will not only get the job done more efficiently, but it will also fuel collaboration on a whole new level. This training really set me up for success during this internship, and it’s something that will aid me in my future career as well.

 

Getting Where I Want to Be

Prior to my internship at Infinity, I knew that I had a burning passion for marketing. Little did I know what would come from pursuing it. I’ve gotten way more than I expected out of this program, and the experience I’ve gained over the last few months will be extremely impactful as my career continues to grow.

I have to say that I couldn’t be more thankful for this experience, my team, and Infinity as a whole. I wanted to write this blog in hopes of encouraging someone else to step outside their comfort zone and chase their passion.

Applying for and diving into an internship can be overwhelming. But take it from me — whether you’re in the office or working remotely — finding a team that’s willing to support you and encourage your growth is absolutely worth it.

Thank you, Infinity, for letting me be a part of your team!

If you’re thinking about applying for a marketing internship at Infinity, head over to the careers page at infinitymkt.com. Trust me, you’ll be glad you did.

This blog was written by Madison Warner, Social Media Intern.

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