• MARCOM Award Winner

Overview

Tindall Corporation’s Texas Division desired a program to boost their sales activity for precast construction projects. The Infinity solution was a multi-phased dimensional direct mail campaign to high value prospects. The primary challenge was getting past the gatekeepers and gaining the attention of the time-impoverished executives Tindall was trying to reach.

Tindall Lead Generation Campaign Elements

The first mailing consisted of an impossible to ignore box large with a concrete based lamp. A brief introductory message and invitation to visit the Tindall website was included. Following up to that mailing within 2 weeks was a video brochure that included a short video that portrayed the company’s precast leadership and innovative capabilities. Video can be viewed below.

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