Infinity created a robust, multi-tactic lead generation campaign for The Cliffs, a collection of luxury real estate and golfing communities located in both and North and South Carolina. This campaign utilized video, direct mail, E-blasts, enhanced website features, digital banners, and more. Most recently, Infinity developed a two-minute brand video that made use of stunning imagery to convey the emotional appeal and desirability of The Cliffs. The direct mail campaign was designed to promote The Cliffs’ membership benefits and focused on targeted messaging, rich imagery, and stellar production values (including the use of stitching and foil stamping). Additionally, Infinity built a new membership website. These deliverables worked in tandem to increase brand awareness, customer engagement, and leads.