Overview

For this project, Infinity faced the challenge of capturing Countybank’s 85 years of community banking and service in a matter of seconds. To achieve this, we created a series of four Community Spotlight videos that focus on Countybank’s integration and relationship with their branch’s local communities, including Greenwood, Greenville, Greer, and Anderson.

Spotlight Video

Our creative team captured the essence of each of these vibrant Upstate towns, weaving their unique stories together with how Countybank’s values have positively affected the communities. The results prove that it’s the people and places that define a lasting brand — and that’s what great marketing is all about.

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