They take us to a place of memories and emotion. From simple, low-involvement products like Coke or Hershey’s Kisses, to high-involvement items like air travel, the right mix of wholesomeness and emotion can create impressions that last well beyond the holiday season.
Creative Director Curt Westlake, Senior Copy Writer Josh Tankersley, Social Media Intern Madison Warner, and Director of Digital Strategy Thomas Broadus spent some time talking through their very favorite holiday ads.
First Curt shares his favorite ads and the role emotion plays in creating memorable campaigns.
John Lewis – Man on the Moon
Next Josh talks about an interesting take on the yule log youtube trends with a great spot from the Scotch Brand Lagavulin featuring Nick Offerman.
Madison shares a couple “ugly cry” spots that get her and Josh every time, we’re looking at you Ally Bank.
Finally, Thomas and team take us through some of the most iconic holiday campaigns starting with the Coca-Cola Polar Bears.
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