Infinity Marketing, a fully integrated marketing agency in the Upstate, is pleased to have Laurel Smith join the team as SEO Specialist, working closely with the firm’s Web Team to optimize websites for search engines and meet client goals.
“We are delighted to have Laurel on board to further our agency’s SEO goals, both internally and for our clients,” said Thomas Broadus, Director of Digital Strategy. “Her experience and passion for content make her the ideal candidate for this position, and we look forward to integrating her knowledge with our Web Team’s development skills.”
As SEO Specialist, Smith is responsible for suggesting and implementing optimizations to improve website search results listings as well as analyzing the organic search landscape and identifying key opportunities to drive meaningful traffic. She will conduct competitive comparisons, oversee keyword research, and manage SEO health programs for optimal website performance.
Smith received her bachelor’s degree in communication studies from the University of North Carolina at Wilmington. Her most recent position was with Southern Tide, LLC, where she managed various SEO tasks and objectives and collaborated with the E-Commerce team and agency partners to implement a variety of online content.