Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to announce Ted Rooke as the new Senior Director of Media Services to lead departmental growth, training and cross-channel strategic best practices with an emphasis on data-driven performance verification.
“Ted’s professional passion for building teams of focused strategists and managers along with his accomplished career managing and executing client campaigns made him an ideal candidate for this essential position within our agency,” said Tim Morrison, EVP of Operations at Infinity. “We are pleased to have him with us to continue our media progression in South Carolina and beyond.”
As Senior Digital Media Director, Ted will oversee Infinity’s Media Department of 20+ and manage delivering all aspects of media planning and buying across traditional and digital channels. His extensive experience will be instrumental as he guides media recommendations and campaign optimizations for the agency’s wide array of clientele.
“It’s been an exciting transition from Virginia to South Carolina, and I could not be happier to officially join the Infinity team,” said Ted. “I’m looking forward to supporting this department’s talented team members and continuing to provide clients with outstanding results across all verticals.”
Ted is a digital marketing veteran who comes to Infinity with over 25 years of industry experience in both the United States and internationally. Throughout his career, he has worked closely with brands such as Delta Airlines, Carter’s Children’s Clothing and the state of Virginia’s Tourism Corporation. Ted specializes in adapting learned best practices for both small entrepreneurial organizations and complex corporations.
Ted is a University of Georgia graduate where he earned a Bachelor of Arts degree in speech communications.