Infinity Marketing, a full-service marketing agency in the Upstate, is proud to announce its new partnership with K&W Cafeterias. This addition to Infinity’s growing client roster builds on the firm’s robust media experience and creative capabilities in the restaurant and hospitality industry.
“Our family has been serving guests Southern comfort food at a good price for more than 80 years. We’re looking forward to introducing K&W to a new generation of guests,” said Julie Long, Director of Marketing at K&W Cafeterias, and granddaughter of founder, Grady Allred, Sr. “We are excited to partner with Infinity Marketing as we look for new ways to grow our customer base.”
Infinity launched a multi-touch media campaign of broadcast TV, radio, paid social, and programmatic advertising. The agency will also redesign the company’s website to create a more mobile-friendly and enhanced user experience.
“K&W Cafeterias is a trusted, well-loved brand that was founded in the Carolinas,” said Jane Hall, Vice President of Strategy and Integration. “We are looking forward to a successful partnership and to supporting the restaurant with targeted media solutions to deliver its unique cafeteria experience to a new generation of guests.”
Founded in 1937 by Grady T. Allred, Sr., K&W Cafeterias is currently headquartered in Winston-Salem, North Carolina. The K&W Cafeterias legacy shines on today through ownership and operation of the Allred family for three generations.