Infinity Marketing, a fully integrated marketing agency in the Upstate, has promoted Meghan Foreman Dimas to Director of Analytics and Insights.
“Meghan’s promotion to the director level is well-deserved,” said Tim Morrison, Executive Vice President of Operations. “We look forward to having her as the newest member of the agency’s Senior Leadership Team.”
In her role as Director of Analytics and Insights, Dimas will own the measurement framework and data strategy functions across clients. She will facilitate the development of robust analytics dashboards centered around key performance metrics, client-provided data and industry benchmarks. Dimas will also be responsible for the automating and streamlining of internal and client reporting, driving strategy for agency analytics processes, CRM/behavior-based marketing, digital reporting and insight generation.
Dimas joined Infinity in 2016 as Analytics Manager. She has built a strong track record of success in analytics, digital marketing, and strategy for healthcare, higher education, financial services and retail industries, even being selected as a speaker at industry and vendor events.
Dimas is a graduate of Ohio University, where she earned a degree in strategic communications and minored in political science. Her prior experience includes positions in the retail and financial services industries working for the Sears Holdings corporate offices and OptionsHouse (now part of E*TRADE). She has several certifications from Google Ads, Google Analytics, The Trade Desk and SEMrush and holds a digital healthcare marketing and strategy credential through the Society for Health Care Strategy & Market Development (SHSMD).
About Infinity Marketing
Founded in 1993 and located in Greenville, S.C., Infinity Marketing is an integrated marketing agency. The firm offers a wide range of services including content strategy, digital, social, and traditional media, analytics, influencer programs, creative and branding, SEM, SEO, and web development. For more information on Infinity Marketing, please visit our LinkedIn page or follow us on Twitter @InfinityMktSC.