Infinity Marketing, a fully integrated marketing agency in the Upstate, is proud to promote Anna Nail and Elizabeth Collins to the position of Media Buyer. These promotions will further the agency’s capabilities in a variety of client verticals.
“Anna and Elizabeth are extremely deserving of these new titles as they have proven to be key members of our media team,” said Ted Rooke, Senior Director of Media Strategy. “I look forward to watching them continue to grow as they take on new responsibilities as Media Buyers.”
Anna Nail joined the Infinity team in 2019, focusing on financial services clients in Infinity’s portfolio. As Media Buyer, Nail will expand her support on multiple accounts and service lines for healthcare and communications clients. She will be responsible for crafting strategic recommendations for integrated media campaigns, identifying the best media mix based on client goals and budget.
Nail has prior experience in the financial industry interning for ASE Financial Group. She earned her Bachelor of Science in business administration with a concentration in music business from Trevecca Nazarene University in Nashville in addition to a master’s in business administration from Anderson University.
In her new position, Elizabeth Collins expands her responsibilities by serving as a day-to-day contact for clients and vendors across retail and property management accounts. She will be vital in planning and buying for digital and traditional media tactics, along with identifying optimization opportunities for campaigns.
Collins came to Infinity in 2019 and concentrated on one of Infinity’s largest retail clients. Her prior experience includes project and account management with companies such as C2 Property Management and The Carolina Agency. Collins graduated from the University of South Carolina with a Bachelor of Arts degree in journalism and mass communication with a minor in business administration.