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Infinity Marketing Partners with CU-ICAR on Video Project

Infinity Marketing, a fully integrated marketing agency in the Upstate, recently partnered with Clemson University International Center for Automotive Research (CU-ICAR) to develop a video highlighting its vehicle prototype program: Deep Orange.

“It’s an incredible honor to work with the CU-ICAR team and spread the word about their breakthrough projects in automotive technology,” said Curt Westlake, Creative Director. “We hope that this video gives the Deep Orange program leverage in engaging and informing viewers on the bright future of this industry, thanks to the dedicated faculty and students involved.”

Infinity produced a video that profiles the mission and challenges of engineering the Deep Orange 12 vehicle, a driverless high-speed racecar that will be raced in the Indy Autonomous Challenge on October 23, 2021, for a $1.5M grand prize. The video was also shown at the virtual Consumer Electronics Show (CES) that occurred in January.

Deep Orange is a 24-month program that specializes in pioneering education, research, and industry collaboration within the graduate degree programs in automotive engineering. It educates future innovators and engineering leaders who develop sustainable mobility solutions balancing environmental, social, and economic aspects.

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