Infinity Marketing, a fully integrated marketing agency in the Upstate, won a gold Wallie Award in the 2020 Carolina Healthcare Public Relations and Marketing Society (CHPRMS) competition. This brings the firm’s total award count to more than 180 in the last four years.
Infinity received recognition for its work on an instant experience ad for Jervey Eye Group, a leading eye care provider in the Upstate. The ad was launched in 2019 as part of the company’s overarching hyper-targeted Awareness of Services paid Facebook campaign, and resulted in over 70,000 impressions, 500 comments and reactions and a 2 percent increase in patient visits among the 50+ age group.
Wallie Awards are given annually at the CHPRMS Fall Conference to recognize excellence in healthcare public relations and marketing. Members compete in more than a dozen categories and a panel of marketing communications professionals from other states select the winners.
“The Wallie Awards highlight the work of the Southeast’s most talented marketing and public relations professionals, and we are honored to be recognized among this year’s winners,” said Curt Westlake, Creative Director. “This project is a perfect example of our integrated services matching the goals of our clients in the healthcare industry.”
Established in 1973, CHPRMS provides resources to its membership of employees who work in the ever-changing and dynamic healthcare industry, offering members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. Membership is spread throughout the Carolinas and consists of organizations from academic medical centers to independent physician practices and non-profits.