Infinity Marketing, a full-service marketing agency in the Upstate, expanded its services with Vanderbilt Mortgage and Finance, Inc. through a new radio recruitment campaign. This addition streamlines the organization’s media plan for a more strategic talent search.
“We are thrilled to have Infinity Marketing’s media guidance on this specialized campaign,” said Katheryn Dunlap, Human Resources Recruiter at Vanderbilt. “They have exceeded our expectations by providing the most efficient solution for an optimized radio plan, and we can’t wait to see the results.”
Through the recruitment campaign, Infinity is narrowing the window of radio buys to focus on optimal messaging times as well as testing various stations. These strategic methods will aid in increasing the volume of quality applicants.
“We set out every day to serve clients in a way that promotes growth within our current relationships,” said Bo Rogers, Vice President of Client Services. “We are grateful for the opportunity to further our services with Vanderbilt and look forward to supporting them with their recruitment efforts and other initiatives in the future.”
Vanderbilt Mortgage and Finance is a Berkshire Hathaway company. In business for more than 40 years, the company currently services more than 200,000 home loans.