Infinity Marketing, a fully integrated marketing agency in the Upstate, is excited to strengthen its partnership with Cancer Survivors Park Alliance (CPSA) through campaign support and the addition of Cassie Thompson to the Board of Directors.
“Infinity Marketing has been instrumental in our marketing efforts since 2015, from the grand opening of Cancer Survivors Park to content development across our online channels,” said Kay Roper, Executive Director of Cancer Survivors Park Alliance. “We are so thankful for the Infinity Team’s dedication to our cause and could not be more excited to grow this relationship.”
Infinity is providing a variety of marketing tactics for CSPA’s upcoming capital campaign, including project management, graphic design, copywriting, and content development for social media. The campaign will ensure the park continues to improve through the support of donors. Further details about this year’s capital campaign will be released by the organization soon.
In addition to the campaign, Infinity’s Director of Organizational Development, Cassie Thompson, will join the nonprofit’s Board of Directors. Thompson will be key in the communications committee under a three-year commitment, leveraging her business network and personal connections to promote the park.
“It’s truly an honor to devote my skills to an organization as inspiring as CSPA,” said Thompson. “Their cause is near and dear to my heart, and I’m looking forward to serving as an extension of their team as a new member of the board.”
The Cancer Survivors Park Alliance is a 501(c)(3) non-profit organization dedicated to changing the way we live with cancer. Its mission is to serve as a catalyst for collaborative activities that engage, educate, empower, and enhance the lives of anyone touched by cancer and to ensure the sustainability of the Cancer Survivors Park as the central venue for carrying out that mission.
The park’s signature Center for Hope & Healing continues to hold monthly virtual online Prevention & Wellness programs and promotes our Upstate Cancer Network’s education and awareness programs on the cancer calendar. Safe distancing is encouraged to enjoy the unique canopied celebration pavilion, specialty gardens, sculptural components, and educational elements in the park.