Infinity Marketing, a fully integrated marketing firm, is delighted to welcome Clemson University as a new client. The agency is providing a variety of analytics services for digital performance tracking and measurement.
“As we move into 2020, we knew that our team needed a local partner to guide us in tracking our digital presence, and Infinity Marketing is the perfect fit for the job,” said Christine Green, Executive Director of Marketing for Clemson University Relations. “We plan to use uncovered data and strategic insights to further enhance the Clemson brand.”
Infinity is working specifically with the Clemson University Relations Team that leads the school’s marketing and communications efforts to protect and enhance the University brand.
The agency supports the University through the development of a performance marketing measurement strategy inclusive of Google Analytics as the central reporting system. Integrating multiple data sources and analytics platforms, the Infinity team provides customized and interactive data visualizations and dashboards for in-depth views of performance metrics.
“We are ecstatic to be supporting Clemson University in its analytics endeavors,” said Bo Rogers, Senior Vice President of Client Services. “We look forward to partnering with their team on data aggregation across a multitude of channels, geared to provide valuable insights to fuel understanding and future growth opportunities.”
Clemson University Relations is a committed, valued-added resource that provides strategic solutions and results-oriented ideas that tell the Clemson story in creative, engaging and innovative ways in support of the University’s goals and consistent with its core values.