Ever wondered why email marketing is so popular? The simple answer is because it works. Research published in 2019 revealed that, globally, 293 billion emails are sent daily — and that number has almost certainly grown in the last two years. The trend to continue using email as a communication medium isn’t slowing down. So, how do you get involved and ensure that your email marketing campaign is delivering the best results possible? That’s what we’re here to answer.
The first step is to build your email database. There are a few simple ways to do that.
After you’ve compiled all these good records into one email database, it’s time for a few considerations. By keeping the following in mind, you can save yourself a lot of time — and even more headaches.
Email marketing provides a significant amount of data after a campaign deploys. The data received contains great information to establish testing opportunities. As part of your plan, consider testing many elements of your email marketing strategy.
After a few deployments, you’ll have enough data to measure engagement and prove if your hypotheses are correct, or if more testing is still needed.
Email marketing offers many possibilities, and its success can be measured on how users interact with the communication. Always look for ways to optimize your next campaign. The items listed here can be applied to any type of business, so keep your audience in mind and make email marketing work for you.