Few agencies in the Southeast have the opportunity to partner with Google to co-host an industry deep dive event. But last week, that’s exactly what Infinity did. As a Google Premier Partner, our team and Google’s put their heads together to guide attendees through all things digital marketing, taking an inside look at the trends, tactics, and techniques that can make the digital space one of the most prolific and powerful forms of advertising on the planet.

 

 

The exclusive four-hour event covered a wide range of topics. The Google team attending the event included four industry experts: New Business Manager Marco Charnas, Agency Development Manager Mehr Grewal, Agency Scaled Account Strategist Alley Kenny, Agency Account Strategist Uday Badami, and Agency New Business Sales Group Lead Matan Ariel. This team focused their attention on topics like:

 

  • How searching trends continue to change
  • How assistance is the new battleground for growth
  • How to connect with consumers who aren’t searching for you
  • How to be relevant with adaptive ads

 

On the Infinity side, Thomas Broadus, our Director of Digital Strategy, provided expert insight into a variety of specific forms of digital marketing, including paid search, display, and paid and organic social. Thomas also clued guests into what trends he predicts will overtake the digital landscape in the near future.

 

 

Let’s Talk Digital provided attendees with the unique opportunity to interact and learn from both the Infinity and Google teams — and guests took full advantage. During the Q&A section, Guests had the opportunity to ask Google their biggest digital questions face to face. Some of our personal favorites were:

 

  • Does it take a big budget to be impactful with Google Ads or SEM?
  • Is the B2B buying cycle a “mobile-first world?”
  • What are differences in digital strategy between B2B social media and B2C social media?

 

Infinity had a blast working with Google to host Let’s Talk Digital. Providing insights and helping clients understand the value of digital marketing is one of our team’s favorite parts of the job. If you’re interested in attending a Let’s Talk forum or have an idea for a topic for our next event, get in touch with us.

 

Special thanks to our friends at Table 301 for catering!