A few weeks ago, we hosted our inaugural #InfinityChat on Twitter! In case you missed it, the topic was LinkedIn and since I’m heavily involved in the platform through client trainings, optimizations and page management, I was tapped to be the special guest this time around. While I could go on for hours about any social channel and its benefits, I’ll spare you from that (for now) and keep it brief. In this article, you’ll see some highlights from the chat and I’ll give you a little bit of extra information on each question!


Question #1:




LinkedIn is becoming more of a business tool every single day. It’s not only important for networking for job opportunities, but for looking for sales opportunities, promoting your business, searching for qualified applicants and learning more about your industry. Keep in mind that “being on LinkedIn” doesn’t mean that you simply have an account; it means that you’re active on it each week.


Question #2:



Maximizing the content on your profile helps with your searchability – or how easy it is for people to find you – and it also makes you more approachable! If people can learn a lot about you just from looking at your profile, they’re more likely to interact with you. Activate all of the sections within your page and complete as much information as possible.


Question #3:



If you aren’t sure about using the paid tools, use the one-month free trial and give yourself reminders to check in on LinkedIn and use the tools as often as possible within that timeframe. Testing out the features will help give you an idea of if it’s something that you’ll use regularly and if it will help you with your sales goals.


Question #4:



One thing that has been the “death” of some pages on other channels is racking up followers just for the sake of followers – some have even gone as far as paying for page likes. This often results in them being plagued with bot/fake accounts that don’t engage with their content and don’t result in a genuine business connection. While I do encourage everyone to make new connections and expand their network, do it in a genuine manner. Send new people a customized message if you haven’t met in person or engage with other people by searching for topics that interest you within the platform.


Question #5:



There are so many things you can do on your personal profile that can make it engaging! I especially like the fact that you can embed videos, slideshows, business documents or web links right within your profile. This gives people who visit your profile reasons to stay longer and learn more about what you do. That way they may be more inclined to read more in your profile or accept your request to connect.


I hope I’ve convinced you at this point that LinkedIn is indeed an incredible tool for you and your business! My team has seen some amazing things happen for businesses who are looking to grow and invest in this channel.


One last thing! Follow me on LinkedIn. 😉