2017-seo-periodic-table

How to Take Advantage of the Google Core Update with Your SEO Plan

Ever wondered how Google’s ever-evolving search algorithm, like the recent August Core Update, impacts your website’s SEO? Are you curious about what it takes to succeed in the ever-competitive world of online search? In this blog, we’ll delve into the details of the August Core Update and provide you with a comprehensive checklist to ensure your website thrives in this dynamic landscape. Get ready to uncover the secrets of search success!

Google’s search algorithm is constantly evolving, and the August Core Update is just the latest example. This update is designed to improve the quality of search results by rewarding websites that provide high-quality, informative content and penalize those that don’t.

Google August Core Update

If you’re serious about SEO, it’s important to stay up-to-date on the latest changes to the algorithm. This will help you ensure that your website is optimized for success.

Here’s a look at some of the key changes in the August Core Update:

  • Focus on user experience: Google is placing a greater emphasis on user experience in its ranking algorithm. This means that websites that are easy to navigate, load quickly, and provide relevant content will be rewarded.
  • Quality of content: Google is also paying more attention to the quality of content on websites. This means that websites with high-quality, informative content will rank higher than those with low-quality content.
  • Ethical SEO practices: Google is cracking down on unethical SEO practices, such as keyword stuffing and link building spam. Websites that use these practices are more likely to be penalized.

If you’re following best-in-class SEO practices, you may not have to worry about being penalized by the August Core Update. However, it’s still a good idea to review your website and make sure that you’re following all of the latest guidelines, especially since Google said “There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.”

However, here’s a checklist of things you can do to ensure that your website is following best-in-class SEO practices:

  • Create high-quality content: Your website’s content should be informative, engaging, and relevant to your target audience.
  • Optimize your content for keywords: Use relevant keywords throughout your content, but avoid keyword stuffing.
  • Structure your content well: Use headings, subheadings, and bullet points to make your content easy to read and scan.
  • Use images and videos: Images and videos can help to break up your content and make it more visually appealing.
  • Make your website easy to navigate: Use clear and concise navigation menus and make sure that your website loads quickly.
  • Build backlinks from high-quality websites: Backlinks from other websites are a signal to Google that your website is authoritative and trustworthy.

You can also use Google Search Console to track your website’s performance and identify any potential issues. Google Search Console will also notify you of any changes to the algorithm that may affect your website’s ranking.

By following these tips, you can ensure that your website is optimized for success in the August Core Update and beyond.

Here are some additional tips that may help you improve your website’s ranking in the August Core Update:

  • Focus on long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords. This means that it’s easier to rank for long-tail keywords.
  • Create content that is evergreen: Evergreen content is content that is relevant and useful over time. This type of content is more likely to rank well in search results.
  • Use structured data: Structured data is a way to provide Google with more information about your content. This can help Google to better understand your content and rank it higher in search results.
  • Make your website mobile-friendly: More and more people are using their smartphones and tablets to search the web. Make sure that your website is mobile-friendly so that users can easily access your content on any device.

By following these tips, you can improve your website’s ranking in the August Core Update and beyond. However, it’s important to remember that SEO is an ongoing process. You need to regularly review your website and make sure that you’re following all of the latest best practices.

base post infinity logo
About the Author

Infinity Marketing

All Posts