After evaluating a range of strategic options, Infinity Marketing determined that a geo-targeted SEM campaign, along with enhanced SEO would be the most effective solution to build landing page traffic.
The team referenced Infinity’s extensive experience with other healthcare institutions to develop a substantial list of keywords that were proven performers. As a new retail operation, enhancing location awareness was key so Google Plus was integrated into the plan to enhance this aspect of the messaging strategy. The three-month campaign was launched in July. The campaign received constant monitoring and daily optimization to further develop bids and keywords.
Working hand in glove with the SEM effort, Infinity also monitored activity to provide SEO guidance at the website level to maximize site traffic from organic search.